Advanced Guide for Your Journey Through SEO

URL: advanced-seo-guide

Meta Title: Advanced Guide For Your SEO Journey

Meta Description: A complete advanced SEO guide full of techniques that you can use to improve your website

Welcome to the never-ending world of Search Engine Optimization. If you are a beginner, this is not where you want to be. Before going any further, make sure to have a basic understanding of SEO.

Do you think you have mastered the beginner’s SEO guide? Then, it is time to develop new, advanced techniques. Go beyond!

It requires you to work hard to gain a certain level of expertise. With this SEO guide, get ready to level up yourself in the SEO game. 

Table Of Contents

Can you name the best place to hide criminal evidence? Let me help you. The answer is page 2 of the search engine result. Because no one ever visits there. 

If you don’t want to be left on page 2 and forgotten, start learning advanced tactics in SEO. These advanced SEO techniques can help you to improve your website rank higher for a search query. And being on the top, imagine how much free traffic you can generate for your target keywords. 

We will discuss the advanced SEO techniques for launching a new website to rank no. 1 on the search engine. So, the list of topics that this article is going to cover are as follows-

  • Preparation for launching a new website
  • URL optimization
  • Crawl budget
  • Link equity
  • Indexed, though block by robots.txt
  • Text to HTML ratio
  • C.T.R. curve
  • How to track your SEO performance
  • YouTube SEO
  • Social Media SEO
  • How to remove URLs from Google

Preparation for New Website Launch

Starting the journey of a website takes months of preparation. It is very easy to miss one or a few things.

Are you about to launch a new website and don’t know where to start from? Don’t worry; we got you covered.

Own a Domain

As you decide to launch a website, a good start is to own a domain. So that the search engine bots can start crawling it. The earlier, the better.

It does not matter that you haven’t built any content. Set up a homepage with a welcoming message and images reflecting its future content reflecting relative search intent.

Solidify Site Structure

When designing your website, you will think of your site structure anyway. But don’t just think about making it look good. Think about the future SEO benefits you can get from your site structure as well.

Search Engine algorithms use your site structure to determine which content is important, index your pages accordingly, and rank your content. Sites that take fewer clicks to navigate the home page are easier for search engine crawlers to crawl and index.

If the site design is not simple and takes a lot of exploration to get to the lower pages, it doesn’t appeal to the crawlers and human readers.

Create Appropriate URL Structure

URLs may not be a ranking factor, but they affect how search engine bots crawl through and understand a site.

Another thing to remember is that URL structure is not something you can change easily after launching your site. So this is something you need to pay attention to pre-launch.

A few good practices to implement when creating URLs are:

  • Stick with static URLs(URLs that don’t change) as much as possible
  • Avoid duplication by having the same content on multiple URLs
  • Make your URLs descriptive to improve C.T.R. (Click-Through-Rate)
  • Keep your URLs clean by avoiding random identifiers and using readable words

Research Keywords To Determine Your Target Audience

Since you already have covered SEO basics, you must know the importance of keywords in the SEO world. Proper usage of relevant keywords makes it easier for your target audience to find your content on the internet.

Keyword research via proper keyword tools lets you understand the needs of your readers and allows you to tailor pieces of content accordingly to help your target audience reach their goal. It also helps you to determine the competition you need to face when creating high-quality content.

Few key factors to take note of when researching keywords:

  • Higher competitive keywords should only be used when the content has a higher chance of getting looked up more often and appearing on top of the results page.
  • You should target long-tail keywords when your content is more specific about a particular topic of your niche. Long-tail keywords have less competition and clearer intent.
  • Some keywords are intent-driven. Use them for bringing traffic to low-level pages for very specific queries.

After you’re done with keyword research, it’s time for you to start creating content for your website.

Create Optimized Content

When creating content for your website, the first and most important thing to remember is to write for people first and search engines later.

SEO optimized, high-quality content makes it easy for readers to find related content for the target keywords you found from your keyword research.

Write content that targets a specific query from the readers, then build your content around the keyword. Here, an important thing you need to keep in mind is keyword density.

Keyword density is the frequency of the presence of your keywords within your content. Always target 1-2% of keyword density. But the words must appear natural, or it will do you more harm than good.

Good content is always written on well-done research and optimized according to their keyword difficulty. The goal of the content is to provide high value to the readers to establish E.A.T. – Expertise, Authoritativeness, Trustworthiness.

Follow Google Webmaster Guidelines

Google has specific guidelines of actions for anyone to approach when launching a site. Though optimizing your site for search engines is a good idea, ensuring the best user experience will get you on the good side of said engine.

Things you must notice to fall along the guidelines are:

  • Craft your pages for users, not the search engines
  • Avoid cheap tricks to rank higher. When the penalty hits your site, it hits hard.

To name a few tricks that will get you in trouble:

  • Cloaked content(hidden content in the site structure to boost ranking)
  • Backlink building using shady sites
  • Potentially harmful content
  • Stolen content from other sites (blatant copy-paste)
  • Keyword Stuffing (forcing keywords in the content to rank even when they don’t make sense)
  • A business listing in cheap directories

Optimize MetaData

MetaData determines how your website is shown on the SERP page.

Usually, a hosting platform takes the title of your article as default for meta title and the first few lines of your content as meta description.

To stay ahead of the game, you can create content diversity by creating different metadata and meta descriptions for your content. Some plugins can help you generate custom meta titles and descriptions.

Creating a custom meta title and description for your content boosts your SEO even before launching your site.

Optimize UX And Page Speed

These are also part of things you cannot easily fix post-launch. So it’s a good idea to take notice and optimize your UX design before making your site go live.

Google plans to take Core Web Vitals as true ranking signals for SEO in the future. Core Web Vitals consist of metrics like:

  • FID (First Input Delay)
  • L.C.P. (Largest Contentful Paint)
  • C.L.S. (Cumulative Layout Shift)

These metrics are used to determine poor UX design factors such as:

  • long load times
  • pages that take too long to react to a click
  • pages that change layout while loading

As you can see, these are vital elements you must look out for if you ever want to rank your site. So be very careful when you are working on your website or hiring professional help to do so.

Make Your Site Mobile Friendly

With the increasing number of small device users, Google has taken the initiative to rank sites higher mobile-friendly. Mobile-friendliness may not have mattered a few years back, but now optimizing your site for small devices is the best thing to do.

Here are a few steps to making sure your site is mobile-friendly:

  • Optimal page load time (ideal is 3s)
  • Optimal text size
  • Easy Navigation
  • Enabling Auto-resize using viewport tags to make your site resize and fit any small devices automatically.
  • Avoiding sub-domains for mobile versions

Generate Sitemap

An XML Sitemap is a way to tell the search engine which pages are more important to you.

Creating an XML sitemap makes the process of crawling your site more efficient for the robots. Sitemaps make sure crawlers don’t crawl or index duplicate content on your website.

While developing the site, make sure you have an active C.M.S. that auto-generates a sitemap for your website.

Secure the Website

What does a turtle call when it visits a dark web? It is a TORtoise.

If you want to secure your website from turtles, consider having an SSL certificate. It ensures the integrity between a website server and the user’s browser.

The connection is then encrypted and secured from a data breach for the visitors. Luckily, this is also a search engine ranking factor.

Create Social Media Share Platforms

Social media for your site are not an absolute ranking factor, but they can drive traffic to your site. So it’s a good plan to set up accounts on social media for your site and announce your launch.

Interacting with your user base regularly on social platforms is another good way to keep people engaged with your progress even before launch. Having socials also gives you increased credibility.

Here are socials you can create accounts on for promotion:

  • For General Audience: Facebook(Or should I say Meta?😜), Twitter
  • For B2B Audience: LinkedIn
  • For Niche Audience: YouTube, Instagram, Pinterest
  • For Local Audience: Yelp

There are a lot of social sharing tools that can save you some time you need to be active on socials by scheduled posting.

Cross-check Everything Before Launching

Before launching a brand-new website, cross-checking that everything is in the right place is important. Make sure that the website functionality is in order even when you alter the browser.

Ensure proper mobile visibility of your website. Lastly, try to accumulate feedback on your site from friends and family. 

Launch Your Website

Assuming your website is good to go as you are done with the tasks mentioned above. The big day is here, and you can finally launch the long-awaited website.

Congratulations! But don’t settle yet. Spread the good news through social media and newsletters. Continue taking feedback and working on SEO issues.

Install Analytics Tools To Measure Your Launch Success

Keeping track of your audience and metrics is one of the most important steps to measure your initial success and determine your next step.

By analyzing metrics such as total site traffic, visitor sessions, etc., you can identify vital KPI points for your site and act on them. Two tools you need for this are:

  • Google Analytics
  • Google Search Console

Best part? They are both free to use and provide you with detailed insight.

URL Optimization 

For many people, a URL is only a locator for the web page. But in reality, it carries much more responsibility than that.

URLs can be a ranking factor for a search engine. Not the URL itself, but the valuable keywords inside the URL work to increase the webpage visibility. 

A URL explains the purpose of an entire webpage. Only by looking at it, users should be able to grasp the content of the webpage. Also, the URL is visible when the link gets shared on social platforms. Most people try to stay away from clicking on unwieldy, messy, and spammy-looking links.

How do you address a dead URL? We call it the R.I.P. address. To make sure your URL is alive, follow these URL optimization techniques-

  • First and foremost, have a URL that is short, simple, and readable. Avoid using auto-generated URLs. 
  • Stop words like ‘and, ‘or’, ‘but’, ‘a’, ‘before’ etc., should not be present in the URL. 
  • Avoid using underscores to separate words. Consider using hyphens instead.
  • Repetition of keywords in the URL is a big no-no. It makes the URL look spammy and also affects website reputation. 
  • Avoid using capital letters unless truly essential. It confuses both the users and the search engine.
  • The URL structure reflects your top priority. Organize your keywords carefully. 
  • Duplicate content results from having two different URLs for the same content. Make sure that your homepage, as well as other pages, have only one URL.
  • You can replace old content with a new one by using 301 redirects. This way, you don’t have to lose traffic to a high-ranked webpage. 
  • Avoid including dates in the URL. It only makes the content old and outdated with each passing year. Rather, update the content every year. 

Hyphens vs Underscores 

I keep emphasizing using hyphens. Still, now, many people consider underscores as word separators. But sadly, Google doesn’t.

It only recognizes dashes or hyphens to be word separators. For example, a URL like ‘advanced_seo_guide’ is recognized as ‘advancedseoguide’, a complete mess.

However, if your webpage URL already contains underscore, keep it as it is. The hassle of changing it may not be worth it if you are still attaining the desired result.  

Crawl Budget

Google has a creepy crawler. No, don’t be scared! This crawler is everyone’s favourite. No person on earth doesn’t want the crawler to visit their site.

Even if you want Google to crawl all of your web pages, its resources have a limit. This is where the crawl budget comes in the scenario.

The crawl budget is the maximum number of website pages that the search engine can crawl within a period. This limit is not fixed. It varies depending on major factors such as site speed and content quality.

Your website can have more pages than the crawl budget. In such cases, some of the pages will be left non-indexed. That’s why optimizing the crawl budget is important for SEO.

You can improve the crawl budget in the following ways:

  • Manage robots.txt for crawling important pages of your website. It also allows you to block the crawling of pages that you consider unimportant.
  • Getting more external links and having internal links are both equally important. Each of these links pointing to the pages you want to crawl is a must.  
  • Avoid redirects chains and HTTP errors as much as you can. 
  • Reduce page loading time and improve the site speed. 
  • Prefer using HTML. 
  • Avoid duplicate content, which may eat up the crawl budget.
  • Manage sitemap and use “hreflang” tags whenever necessary. 

Link Equity

What is the favourite drink of an SEO expert? It’s called “Link juice”.

Link equity, or informally called link juice, is a prime ranking factor of search engines. It is interpreted as passing value, authority, and ranking power from one page to another.

You can gather link equity from both internal and external links. Are you eagerly waiting for a perfect link juice recipe? Here you go! 

Authority

The quality of links depends largely on the authority of the page passing the link. An authoritative website is one with credibility and popularity.

There are several SEO tools to estimate one’s website authority. The result is a score on a scale of 1 to 100.

Note that even when some websites have high authority, they do not pass equity to other sites. Examples of such websites are YouTube, social media, forums, and blogging platforms.

Follow or Nofollow  

Some links come with “nofollow” tags. This tag works as a “do not follow” signal to search engines. The crawlers ignore and do not attribute any value to these links.

The no-followed links have zero SEO value. Some websites do this to prevent spam.

However, a no-followed link is not completely worthless. Although it doesn’t pass any link equity, it can drive traffic to your page. People might still click on it and pay a visit.

Relevancy 

Irrelevant links do not provide much value. Search engines like Google understand very well when a link is relevant.

For example, if a page is about baking cake and it links another page talking about shoes. Completely irrelevant!

Number of Links on the Page

Each webpage has a specific amount of equity that it can pass. If a page has thousands of links, the link equity passed on to each site divides into thousands of pieces.

There goes the chance of boosting your SEO. Thus, it is always better to acquire links from pages containing minimal links to other sites.

Indexed, though blocked by robots.txt

Have you ever bumped into a notification saying ‘Indexed, though blocked by robots.txt’ from G.S.C. (Google Search Console)? If you have, you probably want to fix it as soon as possible, or it could affect your web page visibility.

It is an indication for an indexed page to get blocked through robots.txt. As a result, the page is removed from the SERP. So, why does this happen?

Robots.txt file helps Googlebot to identify the content which it should display. Whenever you block a webpage purposely with the help of robots.txt, this information is directly sent to Google.

After receiving the data, Google will no longer show that page even though it was indexed. It’s particularly useful when you have duplicate or unnecessary content.

But what if one of your important pages is marked blocked by robots.txt? Yes, this is also a possible scenario when your URL format is wrong.

First of all, detect the affected URLs. Use an SEO tool to check the robots.txt. It may happen that you are using the wrong robots.txt on WordPress. If this is the case, you can edit it using a plugin like Yoast.

Another reason that may be causing this issue is a pre-existing virtual robots.txt file in WordPress. These virtual robots.txt files need to be replaced by the real ones.

If you want to disallow nothing so that the crawlers can crawl all the pages, use this directive-

User-agent: *

Disallow: /  

However, when you want to disallow a particular page, the directive should be as follows-

User-agent: *

Disallow: /page-you-want-to-disallow/

Text to HTML Ratio

Your webpage content uses HTML code to make it visible. Text is only a part of the code. The text to HTML ratio shows the quantitative measurement of HTML code required to display texts. Anywhere between 25 to 70 % of the text to HTML ratio is said to be ideal.

Don’t be surprised if I say that the text to HTML can affect SEO ranking. Now, this might not act directly. But the need for higher HTML code can slow down your page, hurting the user experience.

To improve this ratio, watch closely for any redundant HTML and remove it immediately. In addition, it is a great idea to validate the HTML code.  

C.T.R. Curve

People keep investing in SEO, striving to rank no. 1 position on the search engine. What if you succeed in making it to the first position yet fail to generate enough relevant traffic? This is exactly why a C.T.R. curves are important.

The C.T.R. curve measures the average percentage of clicks on your website for every SERP position. You can easily calculate the C.T.R. curve for your website using Google Search Console.

But why is it important? 

It provides insight into the number of extra visitors you can generate by improving SERP ranking to know what return you expect from the SEO investment. Additionally, the C.T.R. curve provides insight into well-performing and underperforming keywords.

When checking the C.T.R. curve, identify the underperforming keywords. Then try to figure out the reason why it is not performing well.

Optimize your content around the under-performing keywords to improve their performance and your ranking. Remember that the C.T.R. can be low even when the site appears higher up in the SERP.

It can be a result of featured snippets or a meta description that already shows the solution. Users then have no reason to click and visit the entire page. 

How to Track Your SEO Performance

Do you want to know how far you have come? Whether or not all your SEO efforts have been a success? Of course, you can track and evaluate your progress!

But why on earth would you want to trace it? Allow me to tell you why it’s important. 

SEO improvement requires you to invest a huge amount of time, money, and energy.

Wouldn’t you want to know whether or not your investments are doing any good? Yes, it is important to know that you are on the right track.

When you have no reference to work with, you cannot evaluate your strategies. And you will never know which of your approaches is not touching the mark.

Are you wondering about how it is done? The whole point is to keep a close eye on several metrics of your SEO results.

Each metric is a piece of a puzzle. To solve the entire puzzle, you need to gather all the pieces. Below is a short discussion about these puzzle pieces. I mean metrics.

Organic Traffic

I prefer to place this factor at the top of the list because this is the ultimate goal of SEO. Getting more traffic, right? You can measure this with the help of Google Analytics. Low organic traffic equals zero SEO progress.

When users find and enter your website naturally via a quick search or by typing your URL manually in the address bar, it counts as organic or natural traffic.

Higher amounts of organic traffic help you get more domain authority and establish your E.A.T. in the eyes of Google.

Keyword Rankings

Keyword ranking is a way to figure out if your keywords are the right target. Moreover, it discloses your ranking position for those keywords.

To evaluate this, you can either make a Google search to check your position on the SERP. There are also tools to check keyword rankings for content on your site.

SERP Visibility 

The SERP visibility of your website is a measure of the number of people who see the site. More visibility is a good sign. That means more people have chances to click and visit your webpage.   

Mobile Traffic

Your website should be mobile-friendly. Not to mention, more of the searchers are using mobile devices. Use Google Analytics to specifically check your mobile-user audience, and use the detailed insights to update your site.

Click-Through Rate

The click-through rate reflects the percentage of people who see your website on the SERP and click on it. You can review this rate on Google Search Console.

Backlinks

Monitor the number of backlinks you are generating to evaluate your link-building strategies. As you know, backlinks are a major search engine ranking factor.

Try to evaluate the quality of backlinks because fewer numbers of high-quality backlinks are always better than more numbers of low-quality ones. Depending on the result, you may have to change your link-building process.

Time Spent on a Webpage

That’s right! You can estimate the time visitors spend on a webpage. Google Analytics is the tool that will help you in this matter.

The estimation helps you to evaluate your content quality. Quality content, such as informative blog articles, satisfies the users meeting their expectations.

Too low average time spent on a page is not a good sign. If this happens, start working on your content and make it more enjoyable. 

Conversion Rate

The major goal of a business website is to sell its product. Take help from Google Analytics to estimate the percentage of visitors who convert.

Remember that the conversion rate can still be below while the C.T.R. is high. That means your keywords are strong enough to direct people to your website, but your offer is not appealing enough to make their purchase what you’re offering.

In that case, consider implementing creative C.T.A. (Call To Action) on your products, which pulls all the right mind strings of the visitor, finally compelling them to buy that 12-foot skeleton for this Halloween.

YouTube SEO

The best YouTube SEO experts always fail to drive home in time. Do you know why? They generate too much traffic.

Hang with us if you too want to be a latecomer . . . I mean YouTube SEO expert.

YouTube, being the second most used search engine, is a great source of marketing. So it’s a good idea to run a YouTube channel beside the website. This way, you can reach out to more people, and your website can generate more traffic via visual content.

But for reaching out to more people, your video needs to rank higher on YouTube. And to do so, you have to learn YouTube SEO.

The starting point and the goal are still the same. You start with keyword research depending on your video theme. Find the suitable keywords to include in your title. Make sure to place the keyword phrase earlier in the video title. With this, you are ready to shoot your video.

While making the video, it is important to stay alert about a few things. For example, length is a prime ranking factor.

If you make a video with the length somewhere near your competitor’s with more detail, you have a good chance of ranking higher.

In addition, people interacting with the videos are super important for a successful YouTube SEO. So try to create engaging visual content that people will like, share, and comment on.   

Don’t forget to include keywords in the video description. A good description helps both the users and YouTube to overview your content.

Alright, is that all? Did we forget something?

Yes, the hashtags and video tags! And also, don’t forget to use keywords there too. When everything is up to the mark, upload your videos and wait for the results.

These were only the basics. But you’re here for the pro-tips, and we know that. Here, have a look-

  • Choose keywords wisely. What worked for the top-rankers might not work for you. Coming up with something unique should be the main goal of your content strategy.
  • Focus on your strength and choose a category. Then, make helpful evergreen content for the target audience. 
  • Analyze average video watch time for related content. Try to hold the user’s attention throughout the video to improve your audience retention. It is a major factor in the case of rankings. 
  • Present an eye-catching thumbnail.
  • Use subtitles and closed captions for the audience to understand you clearly.
  • Include links to your website and social profile in the description box. 

SEO with Social Media

Before starting the topic, let me first check my Facebook, Instagram, YouTube, Twitter, LinkedIn, Pinterest… Oh, wait! It is already lunchtime. Let me come back later.

Feels relatable? Is that a story of your life too? If your answer is yes, then you probably already know the importance of social media.

Adding social media accounts to your website can significantly boost your search engine visibility. Believe it or not, social media helps SEO in tons of ways. Let us discuss it one by one. 

Reach Out To A Wider Audience

Take full advantage of social media by sharing your brand-new piece of content. Doesn’t matter what type of business you conduct. Anything you share on social media reaches out to a wider audience.

They get a chance to engage with the content, give feedback, and visit your website. As a result, you bring in more traffic via content marketing on social sites.

Keep Followers Updated

Many of your brand admirers are eager to stay updated with your content. There is no way that people would keep visiting your website daily for new content.

Investing in social media provides a great chance of not only nurturing them but also growing your followers. Higher engagement with your followers increases the possibility of them converting into paying customers.

Brand Awareness and Trust

Suppose you need a pair of shoes. And you don’t know which brand to choose. What will be the first thing you think of? Log in to your social media account and do product research, right? You are not alone. More than 50% of social users do the same.

As a business, it is your responsibility to create brand awareness and build trust, which you can easily do using social media accounts linked to your website. It creates a way of connection between your brand and the users. Most often, these users turn out to be loyal-to-brand users.

The fact that they can reach you round the clock builds the most trust. Trust works as a boost for your online reputation and website SEO.

Get More Backlinks

As you know, social media helps you gain more traffic, engage followers and loyal customers. Thus, it is natural that all of these together will help you get more backlinks. No doubt, getting a backlink is the most effective SEO strategy.

To be brief, a backlink is a link that redirects to your site. High-quality backlinks act as a vote of trust for your site from others, helping the SEO of your site.

Always analyze backlink profiles to make sure you are getting the best for your site.

Authenticity

What if someone else uses your brand name and creates a similar-looking fake profile? How can you authenticate your social profile?

Well, this is why you should add your social media link to the website. It provides proof that the profile belongs to you and prevents showing up other profiles in the SERP when people search by your business name.

Improve Ranking

Staying connected to social media from your website proves that these are related to each other. As a result, your website becomes more credible and valuable to the search engine. The search engine bots will no longer have a hard time finding your site for related search intent.

The purpose of your website becomes clear as a crystal. Most importantly, no fake profiles can eat up your traffic. So, your ranking remains unaffected by others, and you have a remarkable SEO boost.

How to Remove URLs from Google

Once I removed pages of my friend’s website and then they 404’d our friendship. If you want to learn, No problem! I got you covered. But first, you have to promise me you won’t pull such pranks on your friends, or anyone for that matter.

Removing URLs is useful where outdated or duplicate content is a major factor. It can also help you to remove broken links. The process of removing it is easy, and anyone can do this. Just follow these simple steps-

  1. Log in to your Google Search Console account. Choose the right property. In the right column, you will find the ‘Removals’ button. As soon as you click on it, the ‘New Request’ button appears. Clicking it offers a ‘Temporarily remove URL’ option. In the box, you will enter the URL in question. Then watch it disappear from the SERP for the next six months. 
  2. That was a temporary solution. To make the result permanent, you need to set no-index instructions. There are several ways to do so. You can use a no-index meta tag or HTTP header. Furthermore, you can remove the entire content and show a 404-error sign instead. Another way is to secure the page with a password. So, the content is visible only to a selective audience. Google will automatically de-index the page.
  3. To save up the crawl budget, block the URL in the robots.txt file. 

Conclusion

Wow, you’re made it down here! Congratulations! Here, have a cat pic for all your troubles.

All the advanced SEO tactics we covered in the article today are just the tips of the Iceberg. The world of SEO is like the Big Bang, ever-expanding.

We covered enough to get you started and enough for you to get hooked to read more. We wish you all the best in your endeavours to learn more and join the world of SEO!

F.A.Q.

How do I claim dead links to competitor pages?

A: You can analyze the link source and request the owner of the source website to provide a link towards your content instead of your competitor’s dead page link.

Which seo tools are a must-have for 2021?

A: AHRefs(tool), SEOQuake(chrome extension), SEMRush (marketing tool), M.O.Z. Pro (has both tool and browser extension), AnswerThePublic (free SEO tool).

What is the click-through rate?

A: The percentage of visitors that click a link to visit your website will count as your click-through rate.

What is canonicalization?

A: Canonical is a formal way of saying “original”. By canonicalizing content on your site, you can let Google know that this is your content’s “original” version.

How do I develop an internal linking process?

A: Create a pillar article, then create articles on each sub-topic. Create links towards the sub-topics within the pillar article. You can also set up navigation towards different parts of your website on your website’s home page.

What is the bounce rate?

A: Bounce rate is the percentage of people who come into your website but leave right after clicking and entering your site, without reading anything or staying long.

What is the featured snippet?

A: When Google shows a search result at the top of the search results with a certain body of text from that content in a card format, that is called a featured snippet.

How to keep your content fresh?

A: Create content on trending topics that can stay relevant for a long period. Perform content audits regularly to understand which of your contents need to be updated with the latest information or if you have thin content to add more.

Why is technical seo important?

A: Technical SEO steps ensure a visitor who enters your site has the best user experience so that they keep coming back to your site and leave a positive review, and possibly recommend your site to others for content.

What are referring domains?

A: The domain from which your site receives a backlink is called a referring domain.

What is the crawl budget?

A: Crawl budget is the number of bots that run through a site within a certain time. Google sets a crawl budget based on the page and the content present in it.